Case Study

Brand Overview: Mister Gold is an independent music artist and songwriter based in Kokomo, known for crafting his own singles from start to finish. His music is a fusion of sharp lyricism, raw storytelling, and immersive production—every track a testament to his hands-on artistry. A true creative force, he writes, produces, and shapes his sound with precision, ensuring that every song reflects his vision.

Beyond his music, Mister Gold’s signature look is unmistakable—his ever-present glasses are more than just an accessory; they’re a statement. A symbol of focus, intellect, and identity, they define his artistic persona and set him apart in a crowded industry.

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Target Audience: Mister Gold’s music resonates with listeners who crave authenticity and originality. His audience consists of music lovers who appreciate independent artistry, meaningful storytelling, and a distinct creative vision. Whether they’re streaming his latest release, diving into his lyrics, or following his journey as a self-made artist, his fans connect with the depth and honesty in his work.

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Design Brief for Logo: The logo for Mister Gold should reflect his artistic identity—bold, intelligent, and effortlessly cool. It should incorporate elements that highlight his signature glasses, reinforcing their importance to his brand. The design should balance modern minimalism with a hint of timeless class, symbolizing both his lyrical depth and polished production. The logo must be versatile enough to be used across digital platforms, merchandise, album covers, and promotional materials, ensuring strong brand recognition wherever it appears.