Case Study

Brand Overview: Kurosaki Bridal is a luxury bridal gown company that specializes in handcrafting exquisite, custom-made bridal dresses. The company prides itself on its commitment to timeless elegance, incorporating intricate details and luxurious fabrics to create gowns that tell a unique story for each bride. With a strong emphasis on craftsmanship, personal attention, and customization, Kurosaki Bridal caters to brides seeking a bespoke and unforgettable gown for their special day.

​

Target Audience: Kurosaki Bridal’s clientele consists of brides who value quality, craftsmanship, and a personalized experience. They appeal to brides who want a gown that not only reflects their unique style but also embodies tradition and sophistication. The target market includes brides-to-be from all walks of life, but particularly those with an appreciation for luxury and artisanal fashion.

​

Design Brief for Logo: The logo for Kurosaki Bridal must embody the elegance and craftsmanship at the heart of the brand while evoking feelings of romance, timeless beauty, and sophistication. The logo should reflect the bespoke nature of the bridal gowns and the traditional craftsmanship used to create them. It must also be versatile enough to be used across a variety of platforms including digital media, promotional materials, bridal show materials, and merchandise (like packaging or bridal accessories).