Case Study

Brand Overview: Fantom Digital is a photography company specializing in horror and Halloween-themed shoots, blending eerie aesthetics with cinematic quality to create hauntingly beautiful imagery. With an eye for the macabre and the magical, Fantom Digital offers photography services for individuals, themed events, and special occasions that embrace the darker side of art. Their work captures the chilling and mysterious, appealing to clients who love horror, fantasy, and all things spooky, but with a professional and artistic touch.

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Target Audience: Fantom Digital attracts clients who are passionate about the horror genre, Halloween culture, and the darker side of aesthetics. Their clientele includes individuals seeking unique photoshoots, as well as event planners for horror-themed parties, festivals, and corporate events. The target audience is diverse, ranging from fans of horror films and supernatural fiction to those looking for something out of the ordinary for their special occasions.

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Design Brief for Logo: The logo for Fantom Digital must capture the essence of both the horror and cinematic qualities of the brand. It should combine eerie, mysterious elements with a modern, sleek design, reflecting the artistic approach that Fantom Digital takes in its photography. The logo should also be versatile enough for use on digital platforms, merchandise, promotional materials, and photography prints. It needs to strike a balance between spooky and professional, appealing to fans of dark aesthetics without being overly kitschy.